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January 2026

Turning Your Dream Into A Business

Jan 7 @ 3:00 pm - 5:00 pm
Free

This class will help you take the first steps to become a new business owner or legitimize a side hustle or hobby. In this class we will help you: • Figure out what you don’t know • Define your basic business model • Outline the basic steps of setting up your entity and bank account • Figure out the appropriate licenses, permits and insurances • Understand available funding strategies • Begin to form your basic business plan REGISTER NOW

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How To Set Up & Register Your Business

Jan 12 @ 3:00 pm - 5:00 pm
Free

This in-depth webinar addresses a multitude of important topics regarding legal entities and other important decisions you will need to make as a business owner. One of the first decisions will include how the company will be structured. Because of this, we will cover the basics of regulatory filings that permit new owners to properly set up entities in California. Our discussion will cover legal formation for startups, including: • LLC’s, S-Corporations, C-Corporations • DBA’s • Business permits • Resale…

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Accounting, Financial Management and Tax Overview

Jan 13 @ 9:00 am - 10:00 am
Free

How to handle accounting and financial record-keeping is one of the most difficult decisions company owners make. They ask questions such as: “Should we use Quickbooks Online, Quickbooks Desktop or some other program?” “What records do we need to keep for tax reporting?” “Should we hire someone to do our bookkeeping?” “What is the difference between a bookkeeper, accountant and CPA?” “How do we know we are hiring the right person?” Unfortunately, too many small business owners do not properly…

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Developing An Actionable Business Plan

Jan 14 @ 3:00 pm - 5:00 pm
Free

You can’t get there if you don’t know what or where “there” is. This class is intended to assist both startups and expanding or scaling businesses in developing an actionable and measurable plan for the next steps in growing a profitable business. In this class we will actively work on: • Defining your business model • Identifying your place in the market • Identifying your customers and revenue channels • Identifying expansion opportunities • Costing and pricing • Revenue and…

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Marketing Essentials for Business Growth: Build Your Visibility & Drive Results

Jan 15 @ 9:00 am - 10:30 am
Free

Are you a business owner or entrepreneur ready to take control of your marketing but not sure where to start? This hands-on workshop is designed to help you understand and implement the core marketing strategies every business needs to grow. In this session, we’ll break down the essentials and help you build a solid foundation to boost your visibility, attract customers, and stay consistent with your outreach. Whether you’re just getting started or need to tighten up your marketing game, this workshop…

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How to Create Your 2026 Social Media Content Calendar Faster and Easier with AI

Jan 15 @ 10:00 am - 11:30 am
Free

Most business owners know they should be posting consistently, but the real challenge is finding the time and energy to plan it all out. This workshop will show you a much simpler way to build a clear, sustainable content calendar using AI so you can stay visible without burning yourself out. We’ll walk step by step through how to map out your weekly and monthly content in minutes instead of hours. You’ll learn how to use AI tools to brainstorm…

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Learn CFO Skills: Financial Modeling Part 1

Jan 20 @ 9:00 am - 10:00 am
Free

A simple financial model can be created using your company's financial data (historical and/or forecasted). CFOs and financial analysts use financial models to determine if/when a company will be profitable, what is the correct selling price, how many "widgets" need to be sold to be cover costs and how much money is available to pay expenses. Financial models are used for start-ups and for on-going analysis to make sure the company is operating at an optimal financial performance. This process…

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The Basics of Leasing

Jan 21 @ 3:00 pm - 5:00 pm
Free

Join us to learn from our guest speaker, Karie Armstrong, about the ins and outs of leasing for brick and mortar. Karie will cover the leasing process, how to use a broker, and site selection. During the webinar, we will discuss the different types of leases, timelines and expectations, letter of intent, in addition to the build-out of the space and funding evaluation. REGISTER NOW

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Learn CFO Skills: Financial Modeling Part 2

Jan 22 @ 9:00 am - 10:00 am
Free

Business owners struggle with business decisions that affect the financial health of the company. “Are we selling at the right price?” “Are we making money?” “Can we afford to hire someone?” Many times, these decisions are made without a thorough understanding of the financial implications. This does not need to be the case. There are simple mathematical calculations that can be used to answer key business questions. Financial Models can be used to monitor sales, overhead and profitability. They can…

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Live Q&A: All About Marketing Your Small Business

Jan 22 @ 9:00 am - 10:00 am
Free

Join the Long Beach SBDC for our Live Marketing Q&A addressing questions on how to effectively market and grow your business. SBDC advisor and Business Growth Strategist David Mitroff Ph.D. and Brad Pollak, Director of the Long Beach SBDC, will interact live with the audience via Zoom and answer questions covering a broad range of marketing topics including cutting-edge marketing ideas, business development strategies, how to leverage online platforms to grow your brand, mind-set, and professional growth, ways to develop…

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How To Sell When You’re Not A Salesperson

Jan 27 @ 5:00 pm - 6:30 pm
Free

Business owners and entrepreneurs must promote their business or products to investors, customers or clients. Often, this is something they have never done before, and they lack training to approach the challenge. To address this situation, this workshop has been built to help you learn much of what you need to know. Topics covered include: • The psychological barriers that could be holding you back and the tools required to overcome them. • Understanding the components of an effective sales…

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